You can talk a lot about how amazing your business, product or service is, but your customers still want to hear about you from their peers, 85% of consumers turn to online reviews to determine whether or not the business who they will be dealing with is reputable. Video testimonials are a great way to bring positive online reviews directly to your potential customers.
Testimonial videos are basically good reviews and recommendations from your existing clients to your potentials; it brings life and credibility to your business in a way that written texts just can’t compete with. Hearing a satisfied customer talking about their personal experience with your product or service not only leaves a good impression on your potentials, but also builds trust and make them take fast and educated decisions to deal with your business.
You can draw easily a direct line between testimonial videos and hundreds of thousands of dollars in return so rather than selling your business yourself, let other people do it for you by one of the latest trends in the market.